pop secret
Gourmet ice cream that packs a punch! Dairy-free, brimming with whole natural ingredients and blended with coconut milk and locally made nut milks. Pop secret uses no preservatives, artificial colourants or flavourings. Boasting absolutely no refined sugars, and only a touch of coconut sugar or raw local honey to sweeten there are flavours for every occasion, fresh & fruity, decadent dessert, even a few cheeky cocktail pops.
Every. Single. One. Lovingly. Made by themselves.
Client:
Pop Secret
Roles:
Designer / Conceptualising / Market and Competitor Research / Illustration / Packaging
Brief:
A project close to my heart; lovely, local ladies and sisters – the Youngs, reached out for assistance launching their entrepreneurial lovechild, Pop Secret. They required design, product packaging and conceptualization of flavour presentations with a keen eye on shaking up the market with their unique take on ice-cream recipes. As such a great deal of market research was conducted to present the brand as a vegan, health-conscious alternative and guilt-free treat. All lovingly wrapped up in bright, bold colours showcasing absolute summer fun and frenzy.