Ackermans
Ackermans Baby Company® commercial
The Ackermans Baby Company Commercial was initiated to create awareness around the flourishing Ackermans Baby Company label introduced as an entirely unique range focused solely on toddlers and young children. The core focus was displaying diverse South African families and the messaging to represent the Ackermans ethos of quality clothing and apparel at affordable prices.
The brief was to showcase not only the clothing, but the age groups this variety caters for, as well as include parents sporting the adult Ackermans range all with an aim to spotlight the competitive Ackermans Baby Company division.
Ackermans Baby Company® brand ad commercial
With a closer look at the clothing items this time, the Ackermans Baby Company Brand Ad set out to display the available items and ranges for the upcoming season. The merchandise was the key focus of the ad, showing both baby and mom enjoying quality time, with a key message of comfortable and
quality merchandise at affordable prices.
The brand ad was seasonal and aimed at a summer release for their summer-wear campaign. So fun in the sun with baby was the order of the day.
Ackermans Baby Company® testimonial commercial
In an effort to establish brand trust, the Ackermans group set out to interview real parents who were loyal to the brand and enjoyed the value and wide range available to them.
The aim was to have mothers honestly discuss their
feelings on the clothing items available from the brand and how they felt about the clothing quality and unique price points. The ad was unscripted to gain a true sense of emotion and real-time reactions to interviewer’s questions.
Ackermans Baby Company® testimonial commercial
It’s not just mom’s who enjoy and benefit from the great savings at Ackermans was the messaging behind this second testimonial ad. In this iteration we included fathers into the discussion, having them weigh in on their thoughts on the Ackermans Baby Company clothing range.
Another unscripted testimonial, parents were encouraged to share their honest feelings and the impact on budget the clothing range affords them. To accurately represent Ackermans target markets and South Africa’s demographics, audience was largely mixed between different ages, races and cultures.
1 in 3 Moms Chooses Ackermans Baby Company
With a statistic this brazen – it had to be emblazoned across all marketing platforms, including an additional TVC. This television ad sought to leverage the amazing stat to showcase the baby range across the offered age groupings in a summer setting due to being another summer seasonal campaign.
Challenges here were location and capturing that summer sun during the winter season. A feat we overcame with very patient parents assisting, well scoured location, and smart angles and lighting.
Ackermans Disney 100
The Disney 100 campaign celebrated 100 years of Disney magic and the Ackermans / Disney partnership meant a spotlight on all character merchandise with a keen eye on sharing that Disney magic in a TVC.
With this brief in mind finding the best way to evoke a sense of magic and wonder, while showcasing the merchandise was always going to be challenging. The solution?
A TVC that managed to turn heads at the Disney marketing division who offered amazing kudos on a job well done. My concept here was a Disney 100 birthday party, and you’re invited. Celebrate by exploring the new Disney merch and the gift is the amazing price points. We sought out a lavish location, Ackermans with balloons, popcorn machines, jumping castles, Mickey ears, streamers, and all-out Disney-magic-mayhem. An absolute blast of a shoot to conceptualise, direct and present.
Ackermans Character Shop
The Ackermans Character Shop sees Ackermans partnership with Disney, Marvel, Warner Bros and DC taking the limelight.
Predominantly shot in studio, the idea was to
transform our space to instil the wonder and excitement of the DC / Marvel superhero range and capture the fun and zany Disney, Warner Bros character merchandise with funky props, colours and lighting.
OK Foods
OK Foods Easter TVC
Another fun in the sun campaign – the biggest challenge with shooting foods is aligning the brand, product and lifestyle. Here, that you unique challenge was marrying up the Easter holidays with shopping products and fresh produce from the food brand. We achieved the desired concept by positioning Easter as a family-oriented holiday, showing families and friends gathered around a massive table, all literally breaking-bread together.
The brief was to be all-inclusive and representational of SA’s diverse cultures, without too much focus on the religious aspect of the holiday and rather the sentiment that it was a time for caring and sharing, and what better way to do that than a good old fashion picnic. Decked top to bottom with a delicious spread all available at your nearest, local OK Foods outlet.